I have to admit to not being fond of the way that political parties interact with the media before a general election. Policy tends to get broken down into bite-sized chunks that will fit into a one column story or a two minute video clip on the news. There is no room for any detail.
Clywch, clywch! “Press release as blog post” drives me mad. Several times I’ve wanted to learn more and explore the detail – and been let down. By all the parties.
Boiling a complex issue down to a single press release with few or no links is too simplistic. It’s designed for newspapers, radio and TV, who have limited space. But news is, we have endless space on the web.
It also makes me think we’re stuck in familiar habits. Then just bolting on our digital media strategy.
Although I include party politics, this observation is applicable in many fields. We can do far better than this in Wales.
e.g. how about a manifesto wiki (or some kind of open collaborative platform) with deep levels of detail and relevant outbound links depending on how far you want to go down? People can ask questions, suggest improvements and help make it better and more accurate. It’s not expensive. Nobody in Wales is trying this at the moment.
(I know Hywel Williams AS tried something similar once with Wiki Deddfu, the technology was there but it lacked the investment of time and understanding of the human side. Also, it’s vanished from the web so we can’t learn the lessons and you can’t check if my analysis is correct.)
Corollary: it’s very hard to find a blog written by a PR company in Wales which is actually worth your time. Maybe it’s the curse of feeling you have to be “on message”. Comment if you know differently.