If you’re interested in online privacy issues, you may have read about Phorm, the company that gets your web usage data from ISPs in order to show you contextual advertising.
I then received an email from Benjamin Usher of the Phorm Communications Team, essentially correcting me on three points I’d made.
It’s interesting that they seem to be monitoring blog posts so closely. I’m not known as a privacy champion or anything, but clearly they felt the need to salvage some reputation by putting me straight. The email looks very “boilerplate” with what look like well-rehearsed rebuttals – so I don’t know if these are old arguments. I still have concerns about Phorm though and the email didn’t reassure me enough to welcome them.
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Make sure you republish anything that you get via email. Let’s have some open scrutiny.