Music review written in July 2008 for Kruger magazine.
Album: The Artworks Formerly Known As Prints
Label: Pollinate Records
New artist, new album, new label. Prod could potentially be lumped in with multi-talented producer-soul singer peeps like Jamie Lidell, Mocky, maybe Hot Chip at times… Prod is a street geek who’s mastered skittery 2-step beats and rude bass hiccups. Full marks for the beat science which is tight – and club-friendly in that the rhythms are all quantised. In other words, a DJ might play it and you could dance to it and it’s not really the kind of thing you expect from a trained saxophonist called Duncan. So he knows his way around a small studio. Against the peers mentioned above, it’s the glitch jazz element that’s his unique selling point. And you know, it kind of works too. Despite the busyness of an hour of cut-up breakbeats, live instrumentation, cheeky bleeps and boy-girl soul duets, the whole suite comes over surprisingly focused and accomplished. That said, the quirk factor is high and your reaction to this album will depend on whether you can deal with the earnest whispery blue-eyed soul vocals (see also: Lidell, again). The titular reference to the purple one is no mistake – this is possibly the kind of experimental pop album that Prince himself should be making if he weren’t busy wading through cash and suing YouTube.
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