{"id":517,"date":"2009-05-20T21:02:30","date_gmt":"2009-05-20T21:02:30","guid":{"rendered":"https:\/\/morris.cymru\/?p=517"},"modified":"2023-07-09T21:48:43","modified_gmt":"2023-07-09T20:48:43","slug":"phorms-deep-blog-inspection","status":"publish","type":"post","link":"https:\/\/morris.cymru\/en\/2009\/05\/phorms-deep-blog-inspection\/","title":{"rendered":"Phorm&#8217;s deep blog inspection"},"content":{"rendered":"<p>If you&#8217;re interested in online privacy issues, you may have read about <a href=\"http:\/\/en.wikipedia.org\/wiki\/Phorm\">Phorm<\/a>, the company that gets your web usage data from ISPs in order to show you contextual advertising.<\/p>\n<p>Recently I&#8217;ve been contributing to a blog called <a href=\"http:\/\/www.futuremusiclab.com\">Future Music Lab<\/a> along with some colleagues from the music, media and online industries. One of my posts was an <a href=\"http:\/\/www.futuremusiclab.com\/futuremusicblog\/phorm-and-deep-packet-inspection\/\">intro to Phorm<\/a> as I understood it.<\/p>\n<p>I then received an <a href=\"http:\/\/www.futuremusiclab.com\/cc\/phorm-and-deep-packet-inspection-email-reply-from-phorm-pr\/\">email from Benjamin Usher of the Phorm Communications Team<\/a>, essentially correcting me on three points I&#8217;d made.<\/p>\n<p>It&#8217;s interesting that they seem to be monitoring blog posts so closely. I&#8217;m not known as a privacy champion or anything, but clearly they felt the need to salvage some reputation by putting me straight. The email looks very &#8220;boilerplate&#8221; with what look like well-rehearsed rebuttals &#8211; so I don&#8217;t know if these are old arguments. I still have concerns about Phorm though and the email didn&#8217;t reassure me enough to welcome them.<\/p>\n<p>You can comment directly here, on <a href=\"http:\/\/www.futuremusiclab.com\/cc\/phorm-and-deep-packet-inspection-email-reply-from-phorm-pr\/\">Future Music Lab<\/a>, or on your own blog.<\/p>\n<p>Make sure you republish anything that you get via email. Let&#8217;s have some open scrutiny.<\/p>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re interested in online privacy issues, you may have read about Phorm, the company that gets your[&#8230;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[61,254,98],"tags":[184,255,1009,257,1008,258,259],"class_list":["post-517","post","type-post","status-publish","format-standard","hentry","category-busnes","category-preifatrwydd","category-technoleg","tag-advertising","tag-isp","tag-law","tag-phorm","tag-privacy","tag-security","tag-timbernerslee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Phorm&#039;s deep blog inspection - Carl Morris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morris.cymru\/en\/2009\/05\/phorms-deep-blog-inspection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phorm&#039;s deep blog inspection - Carl Morris\" \/>\n<meta property=\"og:description\" content=\"If you&#8217;re interested in online privacy issues, you may have read about Phorm, the company that gets your[...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morris.cymru\/en\/2009\/05\/phorms-deep-blog-inspection\/\" \/>\n<meta property=\"og:site_name\" content=\"Carl Morris\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-20T21:02:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-09T20:48:43+00:00\" \/>\n<meta name=\"author\" content=\"Carl Morris (Blog)\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@carlmorris\" \/>\n<meta name=\"twitter:site\" content=\"@carlmorris\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carl Morris (Blog)\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/morris.cymru\\\/2009\\\/05\\\/phorms-deep-blog-inspection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/morris.cymru\\\/2009\\\/05\\\/phorms-deep-blog-inspection\\\/\"},\"author\":{\"name\":\"Carl Morris (Blog)\",\"@id\":\"https:\\\/\\\/morris.cymru\\\/#\\\/schema\\\/person\\\/1f3a7906db7bfa84deba8b79cccb8789\"},\"headline\":\"Phorm&#8217;s deep blog inspection\",\"datePublished\":\"2009-05-20T21:02:30+00:00\",\"dateModified\":\"2023-07-09T20:48:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/morris.cymru\\\/2009\\\/05\\\/phorms-deep-blog-inspection\\\/\"},\"wordCount\":202,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/morris.cymru\\\/#\\\/schema\\\/person\\\/29cda852db33372204a32408a7fdf3b4\"},\"keywords\":[\"advertising\",\"ISP\",\"law\",\"phorm\",\"privacy\",\"security\",\"tim berners-lee\"],\"articleSection\":[\"busnes\",\"preifatrwydd\",\"technoleg\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/morris.cymru\\\/2009\\\/05\\\/phorms-deep-blog-inspection\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/morris.cymru\\\/en\\\/2009\\\/05\\\/phorms-deep-blog-inspection\\\/\",\"url\":\"https:\\\/\\\/morris.cymru\\\/en\\\/2009\\\/05\\\/phorms-deep-blog-inspection\\\/\",\"name\":\"Phorm's deep blog inspection - 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